RESUME HIGHLIGHTS
With a decade of experience, I have been actively applying data-driven insights to design comprehensive digital workplace products, services, systems, and technologies for enterprises. I thrive on crafting creative solutions to intricate problems and collaborating with organizations to deliver user-focused insights and product designs.
My approach encourages collaboration, strategic thinking, and innovative engineering solutions.
APEXON at MASTERCARD
SENIOR EXPERIENCE & PRODUCT DESIGNER
October 2023 - Present
I lead design management for research projects and maintain visual and front-end artifacts for development and product teams across various frameworks within the Mastercard Fraud Center through the development and curation of shared components and interaction patterns. I am the primary liaison for internal stakeholders, management, UX, and dev teams by creating and maintaining project roadmaps, managing projects and planning, gathering product/business requirements, and overseeing research design and compliance.
NORTHWESTERN MUTUAL
SENIOR EXPERIENCE & PRODUCT DESIGNER
July 2020 - November 2021 / May 2022 - July 2023
As the leader of a user-centered and strategic research program, I spearheaded efforts to benchmark and inform the design of technical products tailored to the needs of 23,000 users in Northwestern Mutual's home and field offices. I successfully delivered sophisticated product integration experiences and solutions that balance user needs and business requirements. I conducted UX Research and created product and service designs that transformed customer insights into actionable deliverables, including but not limited to journey maps, personas, service design blueprints, prototypes, workflows, affinity maps, and more.
JOHNSON CONTROLS
LEAD USER EXPERIENCE RESEARCHER
November 2021 - May 2022
At JCI I was responsible for driving innovative outcomes through user-centric design methodologies, skillfully balancing conceptual and practical thinking. I planned, executed, and analyzed qualitative and quantitative research using various methods such as usability testing, card sorting, contextual inquiry, and survey design. I researched trends and opportunities in different market segments to identify gaps and potential areas for commercial product innovation..
UNIVERSITY of WISCONSIN – MADISON
LEAD UX/UI DESIGN INSTRUCTOR
January 2021 - December 2022
In my role as an instructor, I engaged with over 60 Digital Marketing and UX/UI students per course through captivating lectures, interactive discussions, and hands-on demonstrations. I contributed significantly to the development of a dynamic curriculum, incorporating essential topics such as user experience research and design fundamentals, design thinking, innovation, and the use of essential tools and resources.
PRODUCT DEVELOPMENT TEST ENGINEER
August 2016 - June 2019
I analyzed data to assess product launch risks and technical issues discovered during A/B testing of the Facebook mobile app interface. I also created support processes, internal tools, and training materials while developing automation and logic to streamline software testing as part of Facebook's continuous deployment strategy and to meet tight deployment timelines.
APPLE INC
EXECUTIVE RELATIONS &
VOICE OF CUSTOMER
September 2008 - April 2016
Utilizing qualitative and quantitative analysis of consumer feedback, I worked to pinpoint and resolve service bottlenecks at an operational level. I facilitated solutions to address operational, logistical, and fulfillment problems. I designed, coordinated, and executed projects and initiatives requiring creative problem-solving under compressed timelines.
SKILLS & TOOLS
UX/UI
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User Research
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Heuristic Analysis
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Information Architecture
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Wireframing
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Prototyping
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Interaction Design
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Visual Design
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Usability Testing
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User Feedback Analysis
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User Persona Development
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Design Thinking
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Typography
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Color Theory
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Responsive Design
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Front-End Development
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Mobile App Design
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Web Accessibility
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User Testing and Analytics
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Design & Design Thinking Workshops
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Data Synthesis & Reporting
DESIGN TOOLS
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Figma
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Sketch
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Axure RP
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InVision
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Balsamiq
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Proto.io
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Marvel
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Origami Studio
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Adobe Creative Suite
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UXPin
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Framer
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Zeplin
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Mural
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Miro
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FlowMapp
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Justinmind
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Framer
RESEARCH TOOLS
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UserTesting
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Optimizely
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UserZoom
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Hotjar
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Optimal Workshop
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Lookback
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Typeform
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Maze
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Dscout
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Whimsical
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Jira / Jira Align
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Qualtrics
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Looppanel
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Lookback
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Asana
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UXtweak
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Ethnio
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Google Optimize
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Google Analytics