PROJECTS

MOBILE USABILITY STUDY:
ALDI
The aim of this study was to assess customers' proficiency in accomplishing basic, everyday grocery shopping tasks and set a benchmark for understanding how customers interact with the ALDI mobile app. This provided a foundation for introducing necessary modifications, features, products, and services that cater to consumers' needs and preferences effectively.

SERVICE USABILITY STUDY:
SELF CHECKOUT
This project aimed to conduct comparative research to assess the usability of self-checkout terminals and identify any existing or potential usability problems, as well as opportunities for enhancing user experience. Consideration is given to how self-checkout terminal functionality and placement can be optimized to deliver a more positive shopping experience for customers, thereby increasing acceptance and improving the overall throughput of the self-checkout process.

WEBSITE USABILITY STUDY:
KAYAK.COM
This study was undertaken to gain a better understanding of the existing, quantifiable performance and usability of Kayak.com.
It seeks to identify areas where the user experience may be improved and define a roadmap to address site development and design opportunities.

SERVICE BLUEPRINT
JOHNSON CONTROLS
This research was conducted for Johnson Controls as part of developing customer journeys and a service blueprint outlining customer engagement to models for their applied, commercial, light commercial, residential, and parts market segments.
All quotes have been removed to protect proprietary feedback.

PLATFORM PROTOTYPE
KNITRIX
This prototype was developed for Knitrix– a charitable giving and Social Media concept platform and app targeting crafters.
Knitrix is intended to help crafters and artisans find like-minded friends, ideas, patterns, supplies, resources, local crafting spaces, lessons, and more.

RECOMMENDATIONS & RESEARCH PLAN
NORTHWESTERN MUTUAL INSURANCE
This research is intended to facilitate the identification and development of "app stacks” that will bundle software applications tailored to specific VDI user groups as part of facilitating remote working, enhancing security, reducing infrastructure costs, and simplifying resource and asset management.
(The appendix has been removed to protect proprietary data.)

CARD SORTING
CONTRACTOR SITE CARDSORT
Card sorting asks users to organize data into logical groups. By analyzing the outcome of a card sort, UX designers can identify patterns and trends in how users classify data and apply it to the way information is grouped, labeled, and organized within a site or application.
A group of users was asked to sort the content of a website used to identify work contractors as well as become a contractor identifiable on the site.

WHITEPAPER
UNIVERSAL DESIGN
Regardless of the circumstances, when one’s physical, cognitive, visual, or aural faculties are reduced, it impacts how they interact with the world and their electronic devices.
Universal design is an approach to designing products, buildings, and environments to ensure they are accessible to everyone– regardless of their capabilities, proficiency, or situation.

MARC
STYLE GUIDE
MARC is a prototype augmented reality-driven health and wellness app that provides accurate, real-time nutritional information by monitoring macronutrients and end-user consumption patterns.
This was a project created in Figma concert with the Northwester University Feinberg School of Medicine and the School of Professional Studies Information Design and Strategy program.

DASHBOARD
EV Analysis | Washington State
This is a project created in Tableau to demonstrate dashboard assembly and data visualization. The data included was downloaded from https://www.data.gov
Full dash available upon request.